Written By: Joshua Siegel
Titan Casket, known for revolutionizing the casket industry with its direct-to-consumer approach, was recently highlighted by BizJournals for its latest venture into a unique product line—Mort, a coffin-shaped plush toy. The $19.99 plushie, complete with googly eyes and a green bow tie, was created to raise brand awareness and spark conversations about pre-need casket purchasing. As a bold marketing strategy, Mort has captured attention by serving as a lighthearted yet meaningful reminder of life's inevitable journey, perfectly aligning with Titan Casket's innovative approach to funeral planning. Read on to know more!