How To Talk To Your Funeral Director

Understanding the Funeral Director’s Role

Your funeral director will be your main point of contact—someone you’ll trust with the care of your loved one and the details of the service. While funeral directors bring expertise and compassion to their work, it’s important to understand that they also act as salespeople for the funeral home.

It’s absolutely okay to trust their experience, but staying informed will help you advocate for the kind of funeral your family truly wants.

Know Your Rights: The Funeral Rule

The Federal Trade Commission’s (FTC) Funeral Rule protects your rights during funeral planning. One of the most important protections is your right to receive an itemized General Price List (GPL) when requested.

If a funeral director doesn’t provide a price list upfront—or tries to steer you toward products or packages before discussing pricing—gently remind them of your right to transparent information. If you feel pressured to purchase unnecessary services, referring to the FTC’s rules can help you redirect the conversation respectfully.

Remember: while the funeral director is there to help, it’s your knowledge that empowers you to make the best decisions.

Preparation: Get Ready for the Conversation

Planning a funeral can be emotional and overwhelming, so a little preparation goes a long way. Before your meeting:

• Reflect on your family’s wishes, values, and any cultural or religious customs.

• Discuss with loved ones to align on priorities and budget.

• Write down your questions so you don’t forget anything important during the meeting.

The Conversation: Structure and Strategy

When you meet the funeral director, begin by requesting the General Price List. Then share your priorities so they can better understand your needs. Use this simple framework to guide the conversation:

1. Ask for the GPL

2. Learn about the funeral home’s services and specialties

3. Discuss service types and disposition options

4. Review funeral products (like caskets or urns)

5. Explore optional add-ons and fees

6. Clarify next steps and timelines

Your goal here is to understand your options, confirm pricing, and identify what feels right for your family.

What Funeral Directors Handle Behind the Scenes

In addition to pricing and services, funeral directors also take care of:

• Coordinating transportation

• Obtaining death certificates

• Organizing service logistics

They can offer helpful suggestions, especially if you’re unsure how to honor specific traditions. But remember—since they’re also salespeople, they may offer premium options. Use their guidance, but always center your own values and comfort when making decisions.

Common Watchouts to Keep in Mind

While most funeral directors have your best interests at heart, stay alert for these red flags:

• Bundled packages that hide individual costs

• Claims that embalming or specific caskets are “required” when they’re not

• Guilt-driven upsells, such as implying a simple option is disrespectful

• Discouragement of third-party purchases (you can bring your own casket or urn)

• Time-limited offers that make you feel rushed

A good funeral director will respect your decisions and never pressure you. This is your time to plan a meaningful service that reflects your loved one’s life—on your terms.

10 Questions to Ask Your Funeral Director

1. Can I see a copy of your General Price List (GPL)?

2. Are there packages, and what’s included in each?

3. Do you have experience with our religion or cultural customs?

4. What are my options for disposition (burial, cremation, green burial)?

5. Can I bring my own casket or urn, or purchase one from you?

6. Are there any fees not listed in the price list I should know about?

7. Do you offer grief support or connect families with counseling?

8. How soon can services be scheduled, and what is the process?

9. Can you accommodate personalized touches like music or memorial videos?

10. What documents or decisions do you need from us to proceed?

Where Titan Concierge Can Help

Planning a funeral comes with emotional weight and time-sensitive decisions—but you don’t have to do it alone. Titan Concierge is here to support you every step of the way. Whether you're looking for a trusted funeral home, comparing pricing, or navigating cultural or personal wishes, we make the process lighter and more transparent. Start with expert support, compassionate guidance, and confidence in every decision.