Titan Casket Featured in Eagle Tribune for Launch of AWAKE Energy Drink

Titan Casket was recently featured in The Eagle-Tribune for its unconventional expansion beyond funeral products with the launch of AWAKE, a sugar-free energy drink.

The article highlights how the Massachusetts-based direct-to-consumer casket company introduced the beverage as a creative side project aimed at energizing people during long workdays and late nights. AWAKE contains 200 mg of caffeine, has zero sugar, and was developed with a citrus flavor profile.

According to the Eagle-Tribune, Titan Casket’s leadership described the product as a lighthearted extension of the brand — one that reflects the company’s culture while continuing to challenge traditional perceptions of the funeral industry. The story also notes the strong initial response following the launch, with early inventory selling out shortly after release. Read on to know more: Casket company creates energy drink, Awake